Hi, I'm Mick.Here's how I can help you:

Advertorials

Your readers should run smoothly down through your advertorials, the transitions being seemless. Also, your headline, hero image, and lead should grab their attention straight away (and be relevant to one another... if these three elements don't connect with one another, your reader will immediately click away.Other things to keep in mind:1. Starting with "Are you tired of..."
2. Ignoring market awareness levels.
3. Using industry jargon.
4. Having no personality or voice.
5. Saying "Studies show..." without specifics.
6. Being 'feature-heavy' instead of 'benefit-focused'.
7. Using "Revolutionary" and "Game-Changing".
8. Having perfect grammar in your testimonials.
9. Treating every sentence as equally important.
10. Having a generic benefit list.
11. Ignoring objections.

• Advertorial Sample

Email Copywriting

1. If you want to connect with your readers more, write in their world, not yours.
2. Stop using interesting but non-relevant openers in your emails.
3. Have some fun in them, and some drama and intrigue.
4. Have an offer.
5. Cut out vague and fluffy openings.
6. Don't have too much going on in your emails... otherwise you'll overwhelm your readers.
7. Have sufficient status and authority in whatever you're promoting.
8. Tell your readers what to think (indirectly, of course).
9. And stop being clever. As long as your offer is new, exciting, has proof it works and gives your readers some hope, they'll click on your links.

• Email Samples